Ted Baker - Black Friday

you’ll look great in any colour this friday

CLIENT // TED BAKER
ART DIRECTION // CONCEPT // DESIGN // COPY

With Black Friday being one of the biggest single day sales all around the world it’s often hard to stand out from the crowd. The words ‘Black Friday’ are painted everywhere, but Ted Baker has always helped you look great in any colour you like, be it Black, dusty pink, baby blue, floral, you name it, they will help you own your style. I wanted to use this as a starting point and play on this fact, with in-store posters, marketing banners, instagram post etc, having a wide range of colours will not only stand out from the crowd, but keep the marketing versatile for a wider audience.