Muji to Go

Art Direction // Window Display

CLIENT // MUJI
ART DIRECTION // CONCEPT // DESIGN // SET DESIGN // PRODUCTION

SUITCASE partnered with MUJI to create a series of shots on how to travel with MUJI for their latest range of travel accessories. The brief was to tell a story within three shots and with a very limited budget, meaning that we couldn’t travel or use models. Instead, we chose to shoot all three in a studio to highlight the stages of the journey of packing, travelling and arriving. The “packing” shot showed all the products inside a MUJI suitcase; the“travelling” shot featured their travel bag, neck cushion and sun hat in the back of a car; the final “arriving” shot took place on a set we built to look like a bathroom, with all the products laid out. All three shots showcased a large range of MUJI products while telling a story within a tight budget.

We also designed window displays for three of their London stores with the idea of travelling with MUJI and SUITCASE, they then went on to roll this out across all their European stores and a few Asia stores.

*Shot by Mitch Payne