Nationwide Glow

D&AD New Blood Pencil Awarded

CLIENT // D&AD NEW BLOOD 2015 BRIEFS
ART DIRECTION // DESIGN // VIDEOGRAPHY // PHOTO EDITING // PRODUCTION

OTHERS INVOLVED
BENJAMIN PREVETT // HANNAH PROUD // HANNAH NICHOLSON

In my final year of university back in 2015, myself and three other friends entered into the D&AD New Blood award briefs for Nationwide. The brief was to put trust back into banking again. Here is our response to the brief, that ended with us winning a D&AD New Blood Pencil.

Glow is an innovative digital service that responds to the user and gives them control of their money. Research found that people feel money is no longer tangible and feel disconnected from their finances. This responsive bank card works in partnership with the service, making money feel real again. Customisation is a fundamental cornerstone of Glow; it gives the user more connection with their money. Glow gives the user the opportunity to budget within different timeframes and offers the most beneficial financial advice based on their history. Glow works across all digital platforms, providing an individually suited “banking assistant”.